TikTok's advertising pitch reveals new data about the app

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Hi! Welcome to the Insider Advertising daily for September 14.
I’m Lauren Johnson, a senior advertising reporter at Business
Insider. Subscribe here to get this newsletter in your inbox every
weekday.
Send me feedback or tips at ljohnson@businessinsider.com.

Today’s news: TikTok’s ad pitch reveals new
data, Pornhub’s mysterious marketing executives, and how much
influencers charge for sponsored Instagram Reels.

A girl is holding a smartphone in her hands, which shows a video on the TikTok app. (posed scene)
Inside TikTok’s latest big pitch to advertisers with new numbers
showing time spent on the app and engagement metrics

Read
the full story here.

pornhub event

Pornhub has been widely covered for its marketing savvy. But its
most-quoted executives are nearly invisible, and it’s unclear if
they actually exist.

Read
the full story here.
Chriselle_LimInstagram
Reels copied TikTok’s format. But influencers are already seeing
clear differences between the two, especially in making money from
brands.

Read
the full story here.
More stories we’re
reading:

Thanks for reading and see you tomorrow! You can reach me in the
meantime at ljohnson@businessinsider.com and subscribe to this daily email here.

— Lauren


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Source: FS – All – Entertainment – News
TikTok's advertising pitch reveals new data about the
app