Quibi is paying bloggers to write about its shows to drum up some needed buzz

Hi! Welcome to the Advertising Insider daily for July 28. I’m
Lauren Johnson, a senior advertising reporter at Business
Insider.�Subscribe
here to get this newsletter in your inbox every weekday.
 Send
me feedback or tips at ljohnson@businessinsider.com

Today: Quibi’s partnerships with publishers to
build buzz, Omnicom’s diversity numbers, and Facebook’s upcoming
earnings.


Quibi is paying a network of digital media sites to write about its
original shows, borrowing a tactic from Netflix, Hulu, and other
streamers

Read
the full story here.



Ad giant Omnicom releases diversity numbers showing 5.5% of US
staff is Black — read the internal memo outlining CEO’s 8-step
action plan

Read
the full story here.



Facebook’s earnings report could highlight how quickly the pandemic
accelerated the advantage for big tech

Read
the full story here.

More stories we’re reading:

Thanks for reading and see you tomorrow! You can reach me in the
meantime at ljohnson@businessinsider.com and subscribe to this daily email here.

— Lauren


Join the conversation about this story »

NOW WATCH:
Why YETI coolers are so expensive

Source: FS – All – Entertainment – News
Quibi is paying bloggers to write about its shows to drum up
some needed buzz