Hi! Welcome to the Advertising Insider daily for July 28. I’m
Lauren Johnson, a senior advertising reporter at Business
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Today: Quibi’s partnerships with publishers to
build buzz, Omnicom’s diversity numbers, and Facebook’s upcoming
Quibi is paying a network of digital media sites to write about its
original shows, borrowing a tactic from Netflix, Hulu, and other
Ashley Rodriguez reports that Quibi is working with bloggers like
Static Media to create content about its shows. Static Media’s
posts about Quibi are labeled as paid for by Quibi.
- The shortform video app launched to disappointing downloads in
April and categorized the partnerships with bloggers as market
research. Netflix, Hulu, and Amazon also pay publishers like
PopSugar and The Atlantic to write about shows with the goal of
building buzz around programming.
- Quibi has also beefed up its social media strategy in recent
weeks and added a screenshotting feature that can be used to create
memes about content.
Patrick Coffee reports that Omnicom CEO John Wren released
diversity numbers for the holding company showing that 5.5% of its
employees are Black, 10.3% is Hispanic, and 11.1% is
- The numbers are similar to Omnicom rivals IPG, Dentsu,
Publicis, and Havas.
- Wren outlined a number of steps that Omnicom is taking to
diversify its staff including expanding its diversity and inclusion
team and working with a larger group of related nonprofits.
Facebook’s second-quarter earnings on Wednesday will give the first
full look at the coronavirus’ impact on the company, reports Rob
- Big tech companies like Facebook have seen a boom in usage to
stay connected during the pandemic.
- Analysts at financial services firm Cowen estimated that
Facebook’s revenue grew 7.7% year-over-year in the second-quarter
partly from the growth of Instagram Stories ads, despite the
pandemic. While it will not be reflected in earnings, Facebook also
dealt with a mass boycott from large advertisers during July.
More stories we’re reading:
Red Bull has shaken up its US leadership and global marketing
operation. Here’s how the energy drink company has responded to
turmoil over Black Lives Matter and calls to increase
diversity. (Business Insider)
Read the memo that Google CEO Sundar Pichai sent to employees
telling them to expect to work from home for another year
How a beverage brand with less than 100 TikTok followers
orchestrated a viral campaign to generate a surge in sales,
traffic, and followers (Business Insider)
Ad spending to drop 9.1 percent globally in 2020, 7.0 percent in
U.S.: Forecast (The Hollywood Reporter)
600 & Rising merger broadens nonprofit’s reach into the PR
industry (Ad Age)
Did Hearst’s culture kill Hearst’s biggest magazine story? (New
Why YETI coolers are so expensive
Source: FS – All – Entertainment – News
Quibi is paying bloggers to write about its shows to drum up
some needed buzz