Nintendo's Switch remains sold out everywhere as the pandemic stretches on — and there's no end in sight (NTDOY)

nintendo switch

It’s not just you: The Nintendo Switch continues to be sold out
everywhere.

The wildly popular Nintendo game console has been sold out for
months, largely due to a sustained surge in interest as
stay-at-home orders during the coronavirus pandemic stretch on.

Analysts previously predicted the console would be
back in stock by summer
. But now, Nintendo says it doesn’t know
when it will be able to catch up with demand.

“We cannot currently answer when the shortages will be
resolved,” Nintendo president Shuntaro Furakawa said in a
recent investor call
. “Console production has mostly
recovered,” he said, but Nintendo has been unable to get
manufactured consoles onto store shelves fast enough. 

“There is some amount of lag between when a product is
manufactured and when it arrives on retailer shelves,” Furakawa
said.

In the meantime, re-sellers are jacking up the price of the
normally $300 Nintendo Switch console.

Nintendo Switch (resellers on Amazon, July 30, 2020)

It’s nearly impossible to buy a Nintendo Switch without paying
at least $100 over the $300 sticker price. It’s similarly difficult
to find the handheld-only Nintendo Switch Lite.

But why? A confluence of factors.

When Nintendo launched “Animal Crossing: New Horizons” on March
20, it was fortuitously timed to the sudden closure of much of
society as the coronavirus pandemic spread. Millions of people were
forced indoors, including millions of children, and many turned to
Nintendo’s blockbuster life simulation game on the Nintendo Switch
for something to do. 

Like
toilet paper and hand sanitizer
, the Nintendo Switch rapidly
became scarce. “It’s huge. It’s a system seller,” Niko Partners
senior analyst Daniel Ahmad told me in a phone interview in
April.

He also pointed to the ongoing pandemic — “in-home gaming is
surging, because what else do you do?” — and the fact that
Nintendo admitted to Switch supply issues, which “led to people
rushing out to buy one.”

Furakawa acknowledged the ongoing supply issues during the
investor call, and apologized to fans.

“We would like to express our apologies for the inconvenience
experienced by many consumers due to a shortage of Nintendo Switch
and Nintendo Switch Lite,” he said. “There have been continued
on-and-off shortages throughout markets worldwide, specifically
since the release of ‘Animal Crossing: New Horizons’ (in March)
through today.”

Nintendo’s Switch console was already popular before the
coronavirus pandemic, with over 55 million sold, but Nintendo was
handily keeping up with demand. Up until March, you could walk into
most of the retailers mentioned above and walk out with a Nintendo
Switch.

Between the huge launch of “Animal Crossing: New Horizons” on
March 20, and increased demand for in-home entertainment due to the
pandemic, the Switch became increasingly hard to find. 

Worse: Supplies of the system were already hindered by the
shutdown of manufacturing in China during February, when “there
were no consoles produced,” Ahmad said. About 90% of Nintendo’s
Switch consoles made for the US come from China, he said.

As for when things will return to normal, and the Nintendo
Switch will become readily available again at its standard retail
price? Not even Nintendo knows.

SEE ALSO: Nintendo
Switch is sold out everywhere as demand surges amid coronavirus
pandemic


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Source: FS – All – Entertainment – News
Nintendo's Switch remains sold out everywhere as the
pandemic stretches on — and there's no end in sight (NTDOY)