Netflix is rolling out an unexpected policy that will save forgetful people money — shutting down accounts that aren't being used

Netflix

Getting charged for under-the-radar account subscriptions,
especially ones you no longer use, is always a nightmare.

That’s why Netflix is adopting an unexpected policy of canceling
account subscriptions that have been inactive for more than two
years.

The company announced Thursday it will notify users who haven’t
watched anything in the past year if they would like to keep their
account. Netflix will shut off users’ accounts who don’t
respond.

“We’ve always thought it should be easy to sign up and to
cancel,” Eddy Wu, who oversees product innovation Netflix,
said in a blog post
. “So, as always, anyone who cancels their
account and then rejoins within 10 months will still have their
favorites, profiles, viewing preferences and account details just
as they left them.”

The company’s new policy, far from the norm for subscription
services, appears to be a relatively low-cost move that will
undoubtedly foster good will among cord cutters and help further
differentiate the streaming platform from cable TV, which is
notorious for unexpected fees. According to Wu, inactive accounts
make up less than 0.5% of the company’s customer base — a few
hundred thousand accounts — and dropping the accounts have
already been noted in the company’s financial plans.

Netflix counts itself among the businesses that are booming
during the coronavirus pandemic and remains a popular streaming
option, not only because of its user-friendly policies such as
ending unused subscriptions, but also its strong lineup of original
content and its lack of commercials, which can save users
the equivalent of nine days a year.

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Source: FS – All – Entertainment – News
Netflix is rolling out an unexpected policy that will save
forgetful people money — shutting down accounts that aren't being
used