'Mulan' flopped in its box-office debut in China

Mulan

Summary List Placement

“Mulan” was supposed to be a major hit in China.

But after months of delays caused by the coronavirus pandemic,
the Disney live-action remake experienced disappointing results
after finally arriving in theaters in the region.

The movie earned just $23 million in its China debut over the
weekend. Most theaters are back open in China, though with
seating restricted to 30% capacity
. It’s a lousy start for a
movie that cost $200 million to produce and skipped a theatrical
release in the US in favor of the Disney Plus streaming service,
where it costs subscribers an additional $30 fee to watch.

Calls from outside China to boycott the movie erupted after its
streaming premiere. The end credits thanked several Chinese
government entities in Xinjiang that had been implicated in
human-rights violations against Muslim Uighurs. Parts of the movie
were filmed in the country’s Xinjiang region.

Nearly 44% of tweets about “Mulan” in the first nine days of
September
expressed a negative sentiment toward the movie
, according to
the data-trends company SEMrush (about 40% expressed a positive
sentiment). Roughly 19,000 tweets used the hashtag “#BoycottMulan”
on Twitter in that time period.

Chinese authorities forced a media blackout on the movie in an
effort to hide the growing controversy, according to
Variety
.

Disney hasn’t released viewership details for “Mulan” on Disney
Plus, but data from the analytics company Samba TV
provides a snapshot of how much money it made
in its US debut
over Labor Day weekend. According to Samba TV, 1.12 million US
households watched the movie from September 4 to September 7 on
connected TVs, which include smarts TVs, Roku, and gaming consoles
but not mobile or laptop viewership.

At $30 apiece, that means it earned $33.5 million, according to
Samba TV estimates. It has grossed $37.8 million at the global box
office so far, including China, according to Box
Office Mojo
.

“Mulan” will be available to all Disney Plus subscribers at no
additional cost in December.


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Source: FS – All – Entertainment – News
'Mulan' flopped in its box-office debut in China