Kanye West is teaming up with Gap to create a new Yeezy clothing collection that is expected to hit stores in 2021

Kanye WEst

  • Kanye West’s Yeezy brand is partnering with Gap to create a new
    clothing line, Yeezy Gap.
  • The new collection for men, women, and children will be
    designed by West and the Yeezy team.
  • Gap did not share the financial details of the deal but said
    that Yeezy would earn royalties and potential equity related to
    sales results through this partnership.
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Kanye West could be the answer to Gap’s problems. 

The rapper turned fashion designer behind streetwear brand Yeezy
is partnering up with America’s iconic apparel giant in a “multi-year
partnership
” that will see West and his design team creating a
co-branded collection of apparel for men, women, and children to be
sold online and in-store at Gap.

The Yeezy Gap line is expected to launch in 2021, Gap said
Friday. 

YEEZY AND GAP FORM PARTNERSHIP

#WESTDAYEVER
pic.twitter.com/NyxgfYTjJM

— ye (@kanyewest)
June 26, 2020

 

“We are excited to welcome Kanye back to the Gap family as a
creative visionary, building on the aesthetic and success of his
Yeezy brand and together defining a next-level retail partnership,”
Mark Breitbard, Global Head of Gap Brand, said in a statement to
the press. 

Gap did not share the financial details of the deal but said
that Yeezy would earn royalties and potential equity related to
sales results through this partnership.

Yeezy already has an ongoing partnership in place with Adidas,
and according to Forbes
pulled in an estimated $1.3 billion in sales in 2019. The brand was
recently valued at $2.9 billion. 

West, who previously worked at a Gap store in Chicago as a
teenager, could help Gap to bring back shoppers and boost sales
after several years of struggling. It has been accused by analysts
of falling behind competitors by not updating its “anemic ranges”
of clothing.

“These are bland and undifferentiated and do nothing to
stimulate consumers. Against a market saturated with alternative
apparel destinations, this simply isn’t good enough. Gap has been
aware of this problem for an eternity but has consistently failed
to act either because it is too inert to do so or because it is
unsure of how to correct the problem,” Nel Saunders, managing
director of GlobalData Retail said in a note to clients earlier
this month after the company reported its most recent earnings
results.

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Source: FS – All – Entertainment – News
Kanye West is teaming up with Gap to create a new Yeezy
clothing collection that is expected to hit stores in 2021