Hi! July has been a busy month for Business Insider’s
advertising and media team with lots of deep reporting on a wide
breadth of companies. As we hit the middle of the summer slump,
Insider Advertising newsletter highlights our most popular
stories from the past month.
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Here are the can’t-miss stories that our readers loved in
Patrick Coffee broke the news about Red Bull firing North
American CEO Stefan Kozak and president and chief marketing officer
Amy Taylor. The fires happened after employees leaked a letter to
criticizing Red Bull’s response to Black Lives Matter and an
offensive slide from a company presentation.�
Ashley Rodriguez and I dug into Complex Networks after former
employees said ad-sales team at times downplayed the company’s
Black audience in sales pitches.
Contributor Michael Kaminer identified the top PR headhunters
that help link job candidates with employers. With the recent slew
of layoffs created by the coronavirus, the recruiters said that
there are still opportunities in areas like pharma, tech and
With the media and advertising industries taking a hit during
the pandemic, Ashley Rodriguez and Dan Whateley asked 11
venture-capital investors which companies are poised to take off
this year. Their picks include esports company PlayVS and food
media company Food52.
As part of an ongoing series where creators break down how much
money they make, Amanda Perelli talked with Shelby Church about how
she monetizes 1.5 million YouTube subscribers. Her videos with
about 1 million views make between $2,000 to $5,000.
Walmart has steadily been building up its advertising business
to compete for e-commerce ad dollars that primarily go towards
Amazon. In Walmart’s latest move, it created a measurement tool to
show advertisers how many people buy a product in-store or online
after viewing an ad. Walmart tested the feature with big packaged
goods companies like Procter & Gamble and Nestle.
Ad holding companies that have long been criticized for their
diversity efforts are starting to shine light on their practices.
Patrick Coffee reported that Havas Group’s data shows that 2.67% of
its US executives are Black and that the company has a new
seven-step plan to increase diversity.
Tanya Dua has been covering this month’s Facebook boycott that
hundreds of brands are participating in. She identified the
marketers who are part of Facebook’s invitation-only global client
council that wield the most influence, including Anheuser-Busch
InBev’s global marketing chief Pedro Earp and Steve King, chief
operating officer at Publicis Groupe.
Sean Czarnecki dug into Omnicom Group’s advertising and PR firm
GMMB. The firm is known for its progressive work, but some former
and current employees said microaggressions against people of color
Source: FS – All – Entertainment – News
ICYMI: Our most popular advertising stories in July