ICYMI: Our most popular advertising stories in July

Hi! July has been a busy month for Business Insider’s
advertising and media team with lots of deep reporting on a wide
breadth of companies. As we hit the middle of the summer slump,
today’s
Insider Advertising
newsletter highlights our most popular
stories from the past month.

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Here are the can’t-miss stories that our readers loved in
July:


Red Bull

Red
Bull fires top North American executives following internal
controversy over Black Lives Matter and the leak of an offensive
presentation slide

Patrick Coffee broke the news about Red Bull firing North
American CEO Stefan Kozak and president and chief marketing officer
Amy Taylor. The fires happened after employees leaked a letter to
leadership
criticizing Red Bull’s response to Black Lives Matter
and an

offensive slide from a company presentation.�


complex media racism workplace 4x3

Insiders
at Complex Networks said the company was built on Black culture but
that the sales team ‘whitewashed’ advertising deals for brands,
replacing Black people with white people in pitch
decks

Ashley Rodriguez and I dug into Complex Networks after former
employees said ad-sales team at times downplayed the company’s
Black audience in sales pitches.


headhunter pros in public relations 2x1

Meet
12 top public relations recruiters to know right
now

Contributor Michael Kaminer identified the top PR headhunters
that help link job candidates with employers. With the recent slew
of layoffs created by the coronavirus, the recruiters said that
there are still opportunities in areas like pharma, tech and
healthcare communications.

media19
media startups that top VCs say are poised to take off in 2020, as
the pandemic reshapes the industry

With the media and advertising industries taking a hit during
the pandemic, Ashley Rodriguez and Dan Whateley asked 11
venture-capital investors which companies are poised to take off
this year. Their picks include esports company PlayVS and food
media company Food52.

Shelby ChurchA YouTube star
breaks down how much money a video with 1 million views makes
her

As part of an ongoing series where creators break down how much
money they make, Amanda Perelli talked with Shelby Church about how
she monetizes 1.5 million YouTube subscribers. Her videos with
about 1 million views make between $2,000 to $5,000.

Doug McMillon Walmart CEO
Walmart is pushing harder into advertising with a new tool that
shows if people buy a product after seeing an ad for
it

Walmart has steadily been building up its advertising business
to compete for e-commerce ad dollars that primarily go towards
Amazon. In Walmart’s latest move, it created a measurement tool to
show advertisers how many people buy a product in-store or online
after viewing an ad. Walmart tested the feature with big packaged
goods companies like Procter & Gamble and Nestle.


Yannick Bollore


Fewer than 3% of US executives at ad giant Havas are Black. Read
the deck outlining its ambitious plan to increase
diversity.

Ad holding companies that have long been criticized for their
diversity efforts are starting to shine light on their practices.
Patrick Coffee reported that Havas Group’s data shows that 2.67% of
its US executives are Black and that the company has a new
seven-step plan to increase diversity.


facebook client council executives 2x1


The 19 advertising execs who wield the most power and sway over
Facebook

Tanya Dua has been covering this month’s Facebook boycott that
hundreds of brands are participating in. She identified the
marketers who are part of Facebook’s invitation-only global client
council that wield the most influence, including Anheuser-Busch
InBev’s global marketing chief Pedro Earp and Steve King, chief
operating officer at Publicis Groupe.

U.S. Democratic presidential candidate and former Vice President Joe Biden poses for a picture with Pastor of the Bethel AME Church, Rev. Dr. Silvester S. Beaman and attendees during a visit to the Bethel AME Church in Wilmington, Delaware, U.S. June 1, 2020.

GMMB insiders say the top progressive ad and PR agency has a
problem with microaggressions

Sean Czarnecki dug into Omnicom Group’s  advertising and PR firm
GMMB. The firm is known for its progressive work, but some former
and current employees said microaggressions against people of color
were commonplace.


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ICYMI: Our most popular advertising stories in July