- 51% of respondents to a new survey from UTA and SightX said
they were consuming comedy TV during the coronavirus outbreak,
beating all other genres.
- 59% of respondents said they were consuming comedy movies while
- Drama, action/adventure, and family were other notable
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At-home audiences are looking for a good laugh as people
practice social distancing during the coronavirus pandemic.
The talent agency UTA’s data group UTA IQ, along with the
research firm SightX, conducted a representative survey of nearly
1,100 people across the US, ages 18 to 54, who had been social
distancing during the coronavirus outbreak from April 4 to April
The survey found that 51% of respondents were watching comedy TV
shows during the outbreak, the leading genre.
Drama (39%), action/adventure (33%), and news (33%) followed
among TV viewers. Family came in at 27%.
“A third of people still rely on TV to get their news, and
family-friendly content is important with so many children home
24/7,” the survey said.
The popularity of family television is good for Disney Plus,
which was the streaming service with the highest level of “intent
to add” among survey respondents, at 37%, followed by the
Disney-operated Hulu at 33%
and the upcoming HBO Max at 31%.
HBO Max was the leading service among those that recently
launched or are launching this year, such as the mobile-only Quibi
and NBCUniversal’s Peacock.
The chart below breaks down each TV genre:
The comedy genre also dominated among movie viewers, with 59% of
respondents saying they were consuming comedy movies while home.
This it notable considering comedies have struggled in theaters in
recent years while blockbuster superhero movies dominate the box
But only 24% of respondents said they were watching
superhero/comic-book movies while social distancing, suggesting
audiences prefer a spectacle on the big screen while comedies
provide comfort at home.
Source: FS – All – Entertainment – News
Comedy is dominating among movie and TV viewers as people
look for laughs while social distancing