AMC will now require guests wear masks, reversing earlier decision after backlash (AMC)

amc movie theater nyc covid19

  • AMC Theaters CEO Adam Aron said Friday that the movie theater
    chain would now require guests to wear masks when venues start
    reopening on July 15, a reversal of the company’s earlier
    stance.
  • AMC, which operates some 600 locations in the US and 1,000
    around the world, said Thursday that it would not require guests to
    wear masks in order to avoid “political controversy.”
  • The earlier stance prompted a backlash from customers. “REQUIRE
    MASKS,” one person wrote
    on Twitter.
  • Visit Business
    Insider’s homepage for more stories
    .

The world’s largest movie theater operator said Friday it will
now require guests to wear face masks when US locations start
reopening on July 15, marking a reversal from the company’s earlier
position.

On Thursday, AMC Theaters president Adam Aron
said
 in an
interview
with Variety the company would not require guests to
wear masks in order to avoid “political controversy.” 

The announcement sparked a backlash online. “REQUIRE MASKS,” one
person wrote
on Twitter.

“I’m canceling my AMC A-list membership,” another said.
“Not requiring masks is so cowardly. We’ve been fine streaming
movies at home safely. Anyone that’s been in a theater knows that
there’s always that one with a cough.” 

In a statement Friday, Aron said AMC had been in consultation
with top scientists and health experts “to create a broad,
sweeping, far-reaching health and safety effort to make AMC
Theatres safe for our guests and associates when our theatres
reopen in July.”  

He acknowledged that the company’s initial plan prompted “an
intense and immediate outcry from our customers.

“It is clear from this response that we did not go far enough on
the usage of masks,” he added.

Adam Aron AMC

Guests can bring their own masks, Aron said, or they can buy one
for $1. Customers who are unwilling to wear a mask will not be
admitted.

AMC operates some 600 theaters in the US, and 1,000 around the
world. 

As some states across the US have started reopening businesses
after months of lockdown, wearing a mask as a preventative measure
has become a political football
even as public health experts recommend it as crucial

On Thursday, President Donald Trump told
The Wall Street Journal
that some Americans wore facial
coverings “not as a preventive measure but as a way to signal
disapproval of him.” 

Rival theater chain operators have issued varied responses about
whether guests will have to wear masks once their locations
reopen. 

Shortly after AMC’s announcement, Regal Cinemas, the
second-largest theater chain in the US, announced guests would have
to wear masks in its theaters, as well,
Deadline reported
. Disposable masks will be provided upon
request.

To date, Cinemark has said mask-wearing will be enforced where
legally required, but not elsewhere, according to Deadline. 

 

 

 


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AMC will now require guests wear masks, reversing earlier
decision after backlash (AMC)