- Some creators on YouTube have techniques they use to maximize
how much money they earn off a single video.
- Shelby Church, who has 1.4 million subscribers, said she earned
more than twice as much money in 2019 from YouTube ads than in 2018
by extending her videos to over 10 minutes long.
- This is a common strategy among creators, and works because it
allows them to include more ads in their videos to help boost their
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After talking with friends on the platform, YouTube star Shelby
million subscribers) realized she could be earning a lot more
money off her videos.
She told Business Insider that in mid 2019, she learned that by
simply extending her videos to over 10 minutes long, she could
double the revenue she was making from Google-placed ads.
Church earns a big portion of her revenue directly from the
platform this way, and by promoting brands on her channel and
YouTube allows creators with 1,000 subscribers and 4,000 watch
hours to monetize their channels with
ads placed by Google. How much money a creator earns (known as
AdSense revenue) depends on the
video’s watch time, length, video type, and viewer demographics
— among other factors.
How Church doubled her YouTube revenue by extending the length of
her videos to over 10 minutes long
One common technique creators on YouTube employ as a way to earn
more money is making their videos longer so they can contain more
Why does this work?
A video over 10 minutes long can contain
multiple ad options, like one pre-roll ad, multiple mid-roll
ads, and a post-roll ad that plays at the end of a video.
In 2018, most of the videos that Church uploaded were under 10
minutes long, she said. Since they were shorter, she was only able
to include one ad.
Midway through 2019, she began to extend the length of her
videos, and by the end of the year, she had made double the money
from AdSense that she made in 2019.
Other creators like entrepreneur Kevin David (who
subscribers on YouTube) and Marina Mogilko (1.7 million
told Business Insider that they use this strategy as well. They
also create videos focused on viewers who are more valuable to
Church said now her videos are typically about 10 to 12
minutes. She’ll usually include one pre-roll ad before the video
(which is the default on YouTube), and two ads within the video,
three or four minutes apart.
She found that in 2019, her videos over 10 minutes long
generally made around $5.00 per 1,000 views, while the videos under
10 minutes usually made around $2.00 per 1,000 views. Church said
in her experience, YouTube takes about half of that.
For more on Church’s YouTube business and how much money she makes,
check out these posts on Business Insider Prime:
How much money Church earned on YouTube in 2019:
Here’s how much money she earned in 2019 from Google
How much YouTube paid her for a video with 1 million
views: Church broke down how much YouTube pays
creators for views.
How much she earned on a single video with 4 million
views: She also shared how much she earned on her
most-viewed video, which went viral in 2019.
Source: FS – All – Entertainment – News
A YouTube creator switched her strategy and doubled the amount of money she made