A group of young techies is behind a mysterious app that's succeeded in getting Tech Twitter to clamor for invites, donate to Black Lives Matter charities, and tweet eye-mouth-eye emojis

it is what it is EyeMouthEye

  • A mysterious invite-only app has captured the attention of the
    tech industry on Twitter after a combination of three emoji —
    ðŸ‘👄👠— flooded their feeds starting Thursday.
  • The purpose of It Is What It Is — and whether it’s even real
    — is unclear. Purported users have posted screenshots on Twitter,
    and more than 20 young tech employees have added the app’s Twitter
    handle to their profiles.
  • Nonetheless, the It Is What It Is team has succeeded in getting
    interested users to donate to a Black trans fundraiser and
    introducing the tech industry to  ðŸ‘👄ðŸ‘, which is used to
    express shock or disgust.
  • A similar emphasis on secrecy and exclusivity is what attracted
    Silicon Valley to Clubhouse, an
    audio-chat app
    that debuted earlier this year and became an
    instant hit among its users.
  • Visit Business
    Insider’s homepage for more stories
    .

Ever feel like you’re looking in on an inside joke that everyone
online understands besides you? Welcome to itiswhatitis.fm.

On Thursday night, the tech industry was introduced via Twitter,
en masse, to this emoji combination: ðŸ‘👄ðŸ‘. Word spread
about a mysterious app called “It
Is What It Is
,” as Silicon Valley clamored to figure out what
the hype was all about and how the elite could secure their own
access to the invite-only platform.

But most of us have yet to figure out what’s really going on and
whether this is a real app — or something else — or merely an
elaborate satire of tech marketing. The website doesn’t help explain any
further: The only clickable thing on it is a box directing you to
“give us ur info,” where you can enter your email to, presumably,
get on the app’s waitlist.

Nonetheless, the team behind IIWII has successfully captured the
tech industry’s attention ahead of whatever it has planned for
Friday night at 7pm PT
.

06/26 7PM PST

— it is what it is (@itiseyemoutheye)
June 26, 2020

Both the name and the emoji associated with the app are,
expectedly, based in meme culture, as Josh Constine
first pointed out
. The emoji can be traced back to this
YouTube video
from last year, and is now freely used across
social platforms for “expressing surprise, shock, anger, or
disgust,”
according to Urban Dictionary
.

The name — It Is What It Is — goes beyond a commonly used
idiom. The
audio from this video
of a group of teens echoing these words
has, since then, become a popular soundtrack for short videos on
the viral app TikTok.

It’s unclear who is exactly behind the app (if that’s what it
is), but more than 40 young software engineers and recent college
graduates in the tech industry are displaying the app’s Twitter
handle — @itsmoutheyemouth — in their profiles, with job titles
like “cheerleader,” “head of fun,” “chief gay,” and “chief
optometrist.” These faux titles are reminiscent of the trend on
TikTok where
users put “CEO of” in their account descriptions
.

While the majority of tweets regarding the app have thus far
been forms of trolling, and rows of ðŸ‘👄ðŸ‘, users associated
with the “project” also have successfully gotten excitable techies
to try scoring an invite. It Is What It Is has shared links to
charities supporting the Black community and trans people of color,
including the
Okra Project
, the
Lovaland Therapy Fund
, and Solutions
Not Punishment

The people behind It Is What It Is seem to be onto something.
The dramatic pull of exclusivity and secrecy in Silicon Valley was
demonstrated earlier this year, after an invite-only audio-chat app
called
Clubhouse launched in beta
. Although the app has just 5,000
users,
it’s already valued at $100 million
.

Business Insider tried to reach out on Twitter to some of the
users who seem to be associated with the app. The only response we
got: “It Is What It Is.”

SEE ALSO: Trolls
‘Zoombombed’ TikTok’s Pride event with racist and homophobic slurs,
shutting down the day-long event only minutes after it
started


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Source: FS – All – Entertainment – News
A group of young techies is behind a mysterious app that's
succeeded in getting Tech Twitter to clamor for invites, donate to
Black Lives Matter charities, and tweet eye-mouth-eye
emojis